Brenda Munsterman-Braet

Former Business Development Director

Sensation

Brenda currently heads the Benelux team for experience platform and ticketing company Festicket. Before that she worked for ID&T, Netherlands biggest event organiser, for almost 14 years. Through the years she had different roles and was responsible for the well-known international touring concept Sensation (White). When Sensation International became a separate business unit within ID&T Brenda joined the small team from day one and was there to live and learn from the start of Sensation’s international expansion. As a Project Manager working with local partners in many different countries. In 2008 and 2009 she moved to Germany for a couple of months per year to manage the full risk event Sensation Silvester in Dusseldorf on New Year’s Eve. In 2012 it was time for the next step and all experience with the many different partners resulted in the new role of Business Development Manager. Finding the right partners is a delicate process, but one that Brenda has mastered through the years. With having seen over 100 Sensation shows in more than 40 countries, Brenda has taken the international tour to a next level with the new show concept Rise that started touring in April 2018. Many former and new partners embraced this new show. Successful editions took place in Mexico, Czech Republic, Thailand, Poland, India and Spain. End of December the decision was made to stop touring.