ENTRIES OPEN2020

What events / campaigns are eligible for entry to WOW Awards Middle East?

Any event / experiential campaign executed anywhere across the globe, by any company / brand / institution / association / organization / individual based in Middle-East is eligible for entry across categories. For e.g. If a Middle-East based company has executed a conference for a multi-national corporate in Las Vegas, this is eligible to participate.

Additionally, any campaign / event / experience executed in Middle-East by any company / brand / institution / association / organization / individual based anywhere across the globe, is also eligible to submit for entries across categories. For e.g. If a company based in the UK has been involved in an event / experience / activation executed in Middle-East, it is eligible for entry to WOW Awards Middle-East 2020.

What period of time should the event / activity / campaign have taken place in, to be eligible for entry?

Any Events / Projects executed between 1st July, 2019 to 31st July, 2020 are eligible for an entry.

If a campaign / activation has begun or ended in this stipulated period, but not completed / started within the period, it can consider entering, as long as a substantial part of the campaign falls under this time frame. For e.g. A brand activation starting on June 2020 but culminating in August 2020, is eligible if the bulk of the activation has already been completed and some results are clocked in for the activity.

Last date for Entry Submission is 10th May, 2017

Steps for making entries.

There are broadly two steps in the entry process:

A. Registering the company as a WOW Awards Middle East entrant

B. Submitting entries for the judging process

A. Registering the company as a WOW Awards Middle East entrant

Interested entities (companies, brands, artists, venues) can do so by clicking on the ‘REGISTER & LOGIN’ button in the menu bar. Once there, register yourself and create a login for an account through which all the WOW Award Middle-East entries of the entity can be managed. Each entity can have only ONE account, which can be accessed by the login details by various individuals related to the entity across branch offices (where relevant).

Once the registration is complete, an e-mail confirming the registration will be sent to the applicant’s e-mail address. The account is then active. This is a one-time process. The account will have a list of the categories at WOW Awards Middle-East 2020, in which entries can be made.
There are 49 categories divided into 4 groups where the entries can be submitted

B.Submitting entries for the judging process

Once logged in to your account, there are three steps involved in submitting an entry for the judging process

STEP-1. Registering an entry and seeking client approval
STEP-2. Submitting the Entry Document
STEP-3. Making Payment for the Entries

Step 1. Registering an entry and seeking client approval

Select the category in which entry needs to be made, and enter the basic details as per the form about the entry in order to register the entry.

  • Once an entry is registered, a system-generated e-mail will be sent to the Client’s email provided by the entrant, seeking approval on the entry.
  • In case where a client is not involved, please mark it as client approval not required stating the reason for the same.
  • Each WOW Award Middle-East entry needs a mandatory approval from the client (wherever an event is executed for an external client) through a ‘reply mail’ from the client’s official e-mail address.
  • The process of creating the Entry Document can begin simultaneously. However, the client’s approval for all entries should come in before the deadline for entry submission.

Tip: Register all the entries as early as possible so as to activate the ‘client approval’ ‘reference acknowledgment’ process. This will allow you to focus on submitting the entry documents for all the entries that have been registered

Step 2. Submitting the Entry Document

  • This option will be available only after an entry has been registered under a particular category.
  • The entry document seeks information on the event / campaign / body of work, under four key aspects. These aspects differ across category segments.
  • 4 images and 2 video links can also be uploaded to support the entry. The images have to be under 1 MB/each.
  • Once all details have been filled and the entrant is satisfied with the form, we request you to hit the ‘Submit button’ on the document.
  • The entry document must be submitted before the deadline. Once submitted, the entry cannot be appended but there is an option to mark the same as ‘not submitting’
  • The process of ‘Making Payment’ can begin simultaneously, as entries are registered.


Tip: This is the document that the entry will be judged on. An entrant can log in and save changes as many times as he/she wishes, so do not hesitate to be extremely sure before you hit the ‘Submit’ button.

Step 3. Making Payment

Keeping in mind the current global scenario of COVID-19, this year the Award Management Team has decided to reduce the entry fees by 50%.

The entry fees for EACH WOW Awards entry is

  • AED 700 + applicable taxes AED 350 + applicable taxes

Payment Link – https://tinyurl.com/WOWME2020-entrycredits

Tip: Finish the Entry Registration & Payment process for all your entries at the earliest so the only thing (and most important) left to submit is the Entry Document.

Entrants may request for an invoice by writing to admin@powwow.ae

Need more information? Stuck somewhere?
Don’t hesitate to call +91 98339 93226 and ask for help on ‘WOW’
Alternatively, drop us a line at info@wowawards.com and we will get back as soon as possible.

WOW Frequently Asked Questions (FAQs)

KPMG Process Note – WOW Awards Middle-East 2020