Georgiana Gifa

Visual Communications

Etihad Airways

An architect by qualification and a brand-enabler by profession, Geo Gifa has gained a dynamic professional
experience over the course of a 15-year career. Currently the Head of Yellow Pixel, in-house design studio of Etihad
Aviation Group, she leads a team of graphic designers, industrial designers, event managers, copywriters,
videographers and photographers to deliver Etihad’s brand & marketing initiatives to audiences all over the world.
From overseeing strategy development and managing budgets to driving creative excellence and inspiring people,
she is a dynamic and multi-talented individual with a portfolio of industry-defining work in design and project
management. She led the Etihad Airways team during the participation at the EXPO Milan 2015, overseeing the
design and construction of Etihad-Alitalia pavilion, and served on an international assignment in Rome, to help build
a visual communications department for Alitalia. Key projects at Etihad include the creative management of local and
international events such as Dubai Airshow, Formula One Abu Dhabi Grand Prix and Arabian Travel Market. Before
joining Etihad, she worked with TGP – a Dubai-based production agency – where she progressed from Industrial
Designer to the position of Chief Operating Officer in a period of just four years.