Tarek Barakat

Marketing Director

Beside Group

Tarek is a Marketing Director of Beside Group and is a strategic department head with 16+ years’ experience in retail/premium-segment marketing across Middle Eastern & European markets. In the past 10 years he’s spent at Beside Group, he’s managed exciting brands such as Diesel, Fred Perry, Scotch & Soda and Pinko among others across the Middle East. As the head of the Marketing & Visual Merchandising departments, he’s responsible for brand promotions through 360 approach including channels such as OOH, digital, in-store shopping experience & events.