Description about the project

The key objective for IIFA is to provide a respected platform to promote global opportunities in media, film, entertainment, business & trade, tourism and enhancing synergies between India and the host destination. IIFA showcases the host country to the world directly and indirectly through the eyes of the celebrities participating during the IIFA Weekend. IIFA allows the global audience a chance to experience the beauty, heritage and culture of a destination through the broadcast programming. Sponsors and partners are at the forefront of development of IIFA to maximize global exposure for them and great commercial advantage through this association. This makes IIFA a coveted sales and marketing opportunity