Description about the project

CREATING A NEWSPAPER BY CROWDSOURCING THE IMAGINATION OF THE YOUNG READER An obvious way to appeal to the next generation was by creating a section for them featuring relevant news. But this wasn’t going to be enough. THE TWO PRONGED ISSUE Discussions with young readers directed us to two issues that pushed them away from newspapers – ‘irrelevance of content’ and ‘immobility of the medium’. Contrast this with Screens that were Relevant & Interactive WHAT HELD US BACK TOOK US FORWARD  ‘THE NEWSPAPER’ We addressed the issue of ‘relevance’ by asking them to interpret the newspaper as per their imagination and the issue of ‘interactivity’ by involving them in the process of newspaper creation. Thereby, changing our equation with them forever. The idea was to initiate the shift from “Not for me” to “For me & By me” This led us to the genesis of the initiative - YUVA SAMPADAK (Be the Young Editor) Dainik Jagran created a platform, to stimulate young readers to get involved, re-imagine and create the newspaper of tomorrow. Because we needed to learn what interests them, and what would get them to be with us in future.