Description about the project

The Big Idea LURING THE LEFT-BRAINED TO PLAY A GAME OF CHANCE Media Buyers are practical and left-brained – as is anyone who deals with numbers. But they have a weak spot – games of chance. Because they are so good mathematically, there is an inherent belief that they can beat the odds in any game of chance. And through a happy coincidence, this is also the time of the year when games of chance are high on everyone’s consciousness. It is rooted in the cultural belief that during Diwali, it is almost auspicious to gamble as it signifies that you are leaving the doors open for Lakshmi (the goddess of wealth) to come in. Gambling then has a widespread social sanction. = BIG IDEA GAMIFICATION OF DEALS! We did something that no one had ever heard or seen before. Instead of a regular festival discount plan we created a unique game. A game of chance that challenged the left-brained media buyer. A game… that would tickle their right brains. A game… that would challenge their expertise with numbers. A game… that had tremendous amount of thrill involved. This was Casino Grande