Description about the project
In the past the aforesaid annual program was held in overseas locations which in itself was as a major draw for the guests. However, this year the client wanted to stick to a domestic location and instead create an event that was larger-than-life, of unforgettable scale and unmatched grandeur. For us it meant ‘breaking-away from the ordinary/ run-of-the-mill’. That quickly turned into a mission to challenge and change the standards of the Events industry in India. We took upon us to make a ground-breaking impact on everyone; the Audience, the Senior Management of Reliance Life Insurance, the accompanying spouses, the suppliers and everyone else involved with this momentous event.