Description about the project

IIFA Utsavam is an IP owned and conceptualized by Wizcraft which was being launched in the Year 2015 at Hyderabad as the premier edition. The objective was to get together for the first time the four main industries; Malayalam, Tamil, Telugu and Kannada for a major 2-day event in India. The idea was to ensure participation from all 4 industries, be it for the Press conference to the business forums or the awards night. The awards night was planned to be a glamorous 2 day affair where performances by renowned celebrities from each industry to foot tapping number. The aim was to bring recognition, prestige and glory to the South Indian Film industries, by felicitating them and recognizing their achievements and triumphs annually. The IIFA Utsavam weekend also focuses in giving the Southern film industries a bigger global platform to grow a larger audience across India and internationally. By hosting the premiere edition of the annual event at Hyderabad, IIFA Utsavam got together for the first time the 4 industries.