Description about the project

F1 event was thought as a game-changer since the very beginning. Coming from dreams of Monaco, F1 legends and Ferrari unmatched eternal elegance, our clients expectation was to create a completely immersive experience – pumping adrenaline of achieving, racing towards glory and creating a momentum of world-class entertainment. As the TMH creativity run wild with crazy multitude of ideas, we were trusted to deliver the project at our absolute best, keeping in mind role of this particular event for ICICI. First time in our long-term cooperation the project’s scale has taken a completely new ground – initially planned 500 turned into 1100+ Guests, setting a milestone challenge – delivery of an exclusively curated, innovative, top-notch event experience at a humongous scale. Quality of experience in the smallest of details has always been a corner stone of our cooperation with ICICI Prudential AMC and F1 event was the ultimate test for the entire team Moving Heads.