Description about the project

To achieve merit sales, the campaign needed to be path breaking & extremely promising. ICICI Pru with BOI Media’s strategy decided to encash on the Rio Olympics fever to drive their 2nd quarter sales. When the world was on the edge of their seats gunning for the Gold Medals at the Olympics, Ipru converted the same grit into a B2B sales strategy. With a 3 month campaign that championed, ‘Faster, Higher, Stronger’, emotions were extremely charged. Pre campaigning through the digital medium & a Flame Torch riding its way through all zonal offices, Bancassurance Olympics was taking a mightier form by the day. It now needed an action packed, larger than life experience. IPru engaged BOI Media to create an extravagant show with an extraordinary experience, with the true essence of the Olympics. From the Olympics Torch, to the Rings, the Gold Medals, the Mascot, interaction with Olympics medalists & sports icons, competitions, entertainment & more, BOI Media gave the campaign a whole new dimension with its exemplary strategy & flawless execution. To have the event come alive in true stadium spirit, the event was held on 6th & 7th December 2017 at Gachibowli Stadium, Hyderabad.