Description about the project

With multiple out bounds done at Goa, the challenge for IPru was to make this conference different & extremely enticing. The Great Escape was a promise made to the Senior Regional Heads to put forth their best to chase the high targets, and in return, be blown away with an experience of Goa they had never had before. The 3 month campaign full of grit and enthusiasm was driven by E-mails, culminated in 150 top of Regional and Sales Heads being invited to the outbound. IPru engaged BOI EXP to host a breathtaking event with extraordinary experiences, and bring out the true essence of what goes behind the hard work put in by every IPru team member. BOI EXP gave the campaign a whole new dimension, by renaming the campaign - The Great Xcape; focusing on the X – being the X Factor of each of the team members who put in extraordinary efforts to enterprise the quarter. The brand property held high stakes, thus an exclusively tailor made event was rolled out with the finest of curation, absolute detailing and high amount of personalization going into every sphere of the event. Hosted on 7th, 8th, 9th of December 2017 at Hotel Zuri, & Dona Silvia Goa.