Apart from world-class speakers, panel discussions, workshops and an exhibition, the convention will once again feature the unique market place for entrepreneurs of the global event industry – WOW Market Entry Platform® With the exception of corporate / brand marketers and hotels, the global event industry largely consists of entrepreneur driven business. Exhibition Organizers, Experiential Marketing Agencies, Entertainment Production Companies, DMCs, PCOs, tech based solution providers, staging and event production companies all over the world are driven by enterprising entrepreneurs looking for the next opportunity to expand the business, both, geographically as well as through service portfolio. The past decade has seen umpteen numbers of mergers, acquisitions, JVs and organic geographic expansions of business and event brands. WOW Market Entry Platform® is designed to be a catalyst for this growth.