Program
Market overviews with eminent speakers, Bootcamps & Workshops.
Exhibitions
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Market Entry
For entrepreneurs and business owners looking out for the next growth opportunity. Know More.
While the Experiential Marketing industry continues to evolve through innovation; opportunities for growth and development in the Experiential Marketing space are also evolving. Challenges in growth are no longer restricted to that essential foot in the door with corporates, but instead are based on pitch-winning ideas, newer stakeholder networks, neighbouring markets, and believe it or not, specialisations!
The ExM Summit attempts to exploit these very ideas, and showcase where the next spurt of growth for this industry lies.
JW MARRIOTT NEW DELHI AEROCITY
Does your brand have the guts to see past product sales and brand awareness? Create change, influence behaviour, be remembered forever!
A session designed to open your mind to the endless possibilities of an experiential campaign. Stretching your imagination, widening your horizons of the capabilities of an engagement. You’ll never limit your expectations of an experiential marketing programme, ever again!
- The Nation is now awakening to the power of experience with investment summits, cultural festivals, tourism fairs and trade shows.
- The past two years have also broken the myth – that treading the Government path is fraught with corruption. There is a transparency and a respect for professionalism and award on merit.
- The onus and responsibility in now on the experiential industry to partner in Nation building, with the unique opportunity to create their own legacy!
This session will feature the outcomes of EVENTFAQS and CS Direkt’s ‘Future Tends in ExM’ survey into the prevalence of experiential marketing amongst your peers. However, instead of broadcasting the outcomes, they will be communicated in unexpected ways and then elaborated by the audience itself. This specially designed session is a unique example of the innovative formats developed by the meeting designers of MindMeeting from the Netherlands. Together with their Indian partners of SEES they will integrate state-of-the-art, hands-on technological solutions in the session format. Prepare for an engaging experience!
If your experience strategy does not feature these three key components, you can rest assured your auto brand has not a single loyal customer! Auto-industry Experiential Expert, John Tulloch will explain why?
Global Account Director and Sr. VP, George P Johnson Experience Marketing, John brings with him 35 years of experience, with a special expertise working with every kind of automobile brand across the globe!
Panel Discussion: How are auto-brands creating differentiation amongst close competitors, thus winning customer loyalty?
- What are the efforts specifically to engage audiences that belong uniquely to your brand and cannot be replicated by your closest competitor?
- In the international markets (UK and USA, since they are most evolved) auto-brands have adopted certain experiential strategies, where are brands in the Indian market, as far as such evolutions go?
- What are the biggest challenges for an automobile brand to win customer loyalty through engagement? How can these be overcome?
If anyone understands what is award-winning about a campaign, Mandeep does!
The objective of the session is to create an in-depth education amongst Indian MICE planners, on the value-addition a CVB can bring to their programmes.
Practical examples for planners on how to take advantage of the wealth of knowledge and information available with CVBs.
A few tips for Indian planners on how they can work together with a CVB to build new ideas, projects in their business.
What not to expect from a CVB. Keeping it real!
Learning on working with the Indian market and how it has evolved over the last 5 years.
Then this is the session you want to attend.
Nitin Sharma of SEES and MindMeeting’s Mike van der Vijver from the Netherlands will shed light on meetings as a specific form of communications and how well-structured Meeting Design can dramatically improve the quality of meeting programmes. One hour, dense with content and experiences that will change the way you think about meetings.
The reference for this session is the seminal book “Into the Heart of Meetings, Basic Principles of Meeting Design.”
Once you've graduated from this workshop, you won't only have the most essential pitch-winning ideas for Barcelona and the region around, you will also be equipped with the amazing tools to execute your programmes in the most cost effective manner, while still adding immense value to your participants!
Joining Elena in this Workshop is Oscar De Dalmases, Sales Manager of Pullman Barcelona, to share learnings from working with Indian groups and also some great packages exclusively for delegates of the WOW Convention Asia 2016!
*The above schedule and speakers are subject to change. More details will be added closer to the event date.