The 70 categories of WOW Awards Asia are divided into 5 groups encompassing every aspect of the MICE, LIVE Marketing, Entertainment & Social Events.
Events / Campaigns executed by Asian companies (agencies, suppliers and clients can enter) between 1st April 2016 and 31st March 2017 are eligible to be submitted as entires for WOW Awards Asia 2017. Corporate Incentives & Conferences held globally but originating from Asia are also eligible.
A. MICE / BUSINESS EVENTS (8 CATEGORIES)
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For Events / Activities / Tours / Initiatives of brands, corporations, associations, government bodies, etc. for a defined trade, internal audience for the purpose of motivation / incentive / knowledge exchange, communication and marketing.
Each entry has to be described basis the following 5 aspects in all 8 categories of MICE / Business Events:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
Each entry has to be described basis the following 5 aspects in all 8 categories of MICE / Business Events:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
B. EXPERIENTIAL MARKETING (26 CATEGORIES)
For Campaigns / Events / Activities / Initiatives of brands, corporations, associations, government bodies, etc. for a defined consumer, for the purpose of promotion, communication and marketing.
Each entry has to be described basis the following 5 aspects in all 25 categories of Experiential Marketing:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
Each entry has to be described basis the following 5 aspects in all 25 categories of Experiential Marketing:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
C. EVENT INTELLECTUAL PROPERTIES (9 CATEGORIES)
For Intellectual Properties (IP) and work / activities done in relation with IPs. Can be entered by the IP owner or any organizer / company related to the IP with an acknowledgement / approval from the IP owner (treated as ‘client’ in this case).
Each entry has to be described basis the following 5 aspects in all 9 categories of Experiential Business:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
Each entry has to be described basis the following 5 aspects in all 9 categories of Experiential Business:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
D. EXPERIENTIAL CELEBRATIONS CATEGORIES: (15 CATEGORIES)
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For various aspects of weddings, celebratory and social events.
Each entry has to be described basis the following 5 aspects in all 15 categories of Experiential Celebrations:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
Each entry has to be described basis the following 5 aspects in all 15 categories of Experiential Celebrations:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
E. EXPERIENTIAL MANAGEMENT CATEGORIES: (12 CATEGORIES)
For various management and execution aspects of events across formats. Supply partners are encouraged to enter their best work in these categories. Agencies can also enter aspects of their projects in the below categories with due credits given to its supply partners.
Each entry has to be described basis the following 5 aspects in all 12 categories of Experiential Management:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)
Each entry has to be described basis the following 5 aspects in all 12 categories of Experiential Management:
1. Executive Summary (Character limit: 1200)
2. Brief / Objective (Character limit: 1200)
3. Concept (Character limit: 1200)
4. Execution / Amplification (Character limit: 2400)
5. Results / Scale (Character limit: 1800)